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Artwork

                                                    section is more than just a collection of visuals each piece serves as a concept module for a season’s collection, translating storytelling and messaging from the design brief into vivid visual language. I distill every collection’s core theme into color palettes, illustrations, patterns, and typography layouts that establish a unique seasonal identity grounded in brand philosophy and narrative. With an emotion‑driven approach, I infuse every graphic element with concept awareness to build a narrative that resonates with both clients and consumers. At the intersection of art and strategy, My optimized pipeline—Concept → Moodboard → Storyboard → Final Art—ensures each asset lives on in your brand library for future collections and marketing initiatives. Designed by story and perfected by art, these works are poetic chapters in your brand’s ongoing narrative, ready to begin the next visual journey with you.

© 2025 Yeonhyang Kang. All rights reserved.

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